Utah Office Of Tourism

The Utah Board of Tourism had a need to drive awareness to the Utah National Parks in the late summer and fall months of 2014, yet didn't have the budget approval to run a full traditional advertising campaign. Instead, they turned to me to run an ongoing social awareness campaign to help make travelers more aware of Utah's National Parks. Without the use of any media ad purchases, I helped Visit Utah gain an additional 35 million impressions, increased engagement numbers 1290%, and had their brand personally interact with 3,600 more people than the previous​ time span.