Love Utah, Give Utah

In March of 2014, Friendemic partnered with the Community Foundation of Utah to provide a social and PR promotion for a 24-hour day of giving benefitting 460 Utah nonprofits. I was tasked with the management of the social networks for Love UT Give UT, and began media outreach in early February. We used advanced targeting to seek out individual donors based on specific causes and themes being met by the nonprofits, and tirelessly cultivated countless social conversations to build awareness about the event. We also used our social clout to reach out to local news organizations and media groups. By developing and leveraging a powerful circle of local influences that ranged from Utah Jazz players to local "mommy bloggers" and news personalities, we were able to expose Love UT Give UT to an enormous network of potential donors exponentially faster than traditional media would have allowed. The results of this event were simply staggering. Love UT Give UT's fanbases on both Facebook and Twitter more than doubled in just five weeks, and their messaging was exposed to over 600,000 individuals in the Greater Salt Lake City Metro alone. The social buzz was picked up by local media, and the event was featured on 31 television and 14 radio segments with an estimated earned media value of $175,176. Overall, we were able to exceed their goal of raising $1,000,000 over the 24 hour period, smashing the $800,000 raised the previous year. The number of unique donors increased by over 4000, and 460 worthy charities received much-needed funds to continue their work.​