Gobi Urban

Founded in downtown Salt Lake City with the notion of being the ultimate bag, Gobi Urban needed brochures to place beside their products at a variety of retail locations that helped explain their story and key product features. Utilizing the traditional tri-fold brochure format, I designed these brochures to "open" just like you would the bag. Inside, consumers find information on each bag and the reasoning behind camel leather as the main material. Sales in existing retail locations increased by 20% over the previous year's figures.